We partner with healthcare systems to implement the Rebirth Birth Initiative, and offer specialized consultation to established doula programs seeking deeper institutional integration. Our framework ensures patients remain deeply connected to their community while receiving clinical care.
"The alarmingly high rate of preventable maternal mortality in the U.S. is a direct reflection of systemic racism, implicit bias, and a profound lack of representation within our healthcare systems. Black women historically bear the brunt of this crisis, yet they deserve absolute dignity, respect, and to be deeply believed throughout their care."
By bridging this gap, families can seamlessly integrate their cultural beliefs and traditions into their birth experiences—rather than having to separate them at the hospital doors.
How We Drive Transformation
Tailored frameworks designed to shift hospital culture from simple tolerance to active collaboration.
For institutions launching a new initiative, we design a sustainable, community-approved ecosystem from scratch. We specialize in evaluating whether integrating an existing, trusted local doula organization is your fastest path to success, or if building a brand-new, in-house program is required.
Our developmental framework includes:
Deep-Dive Community Needs Assessments: We map localized health disparities and maternal care gaps to ensure your program is built strictly around the true needs of the families you serve.
Community Listening Sessions: We facilitate safe, intentional spaces for local mothers, community partners, and frontline doulas to voice their expectations, ensuring the program is built with the community, not just for them.
Workforce Recruitment & Patient Pipeline Design: We support your team in identifying, vetting, and hiring high-caliber, culturally congruent doulas, while simultaneously building community outreach strategies that get patients excited to utilize doula care.
For hospitals with existing programs that have hit a plateau, experience low utilization, or face friction, we provide the diagnostic tools and integration expertise needed to clear institutional hurdles.
Our optimization framework includes:
Hospital Culture & Friction Audits: We evaluate your clinical staff’s current experience with, and acceptance of, the doula program. We pinpoint the exact fears, biases, or systemic friction points holding your care teams back from a unified approach.
Overcoming Institutional Stumbling Blocks: We define the precise strategic shifts needed to move your hospital culture from merely "tolerating" doulas to actively desiring and valuing them as essential care partners.
Regardless of the pathway you choose, the core tenets of the Rebirth Birth Initiative remain non-negotiable. Every consultation we provide embeds the following vital pillars into your infrastructure
We seamlessly establish all of the American College of Obstetricians and Gynecologists' (ACOG) latest recommendations for maternal care, including creating robust, bi-directional feedback loops between doulas and clinical care teams.
Sustainable Affordability Models
We present multiple financial avenues and structural formats to ensure your program is highly successful, scalable, and completely affordable for your facility.
Reciprocal Community Promises
We firmly believe that institutional advancement should never exploit community labor. We ensure that as local doulas and organizations step up to do this vital work, a meaningful, reciprocal gift or structural promise is returned to elevate and protect that community.
Consultation
Comprehensive Playbook & Handbooks
Branding
Data Collection Support
Partnership Lifecycle
We don't just hand over a framework and leave. RBI provides rigorous, hands-on clinical and structural integration support from pre-onboarding through multi-year program stabilization.
Our team provides direct, operational backing throughout your implementation journey. We begin with weekly strategy syncs for the first six months, shifting to bi-weekly engagement until your program successfully launches.
Detailed Program Planning
Co-developing an explicit roadmap detailing structural objectives, distinct launch timelines, internal team roles, and mutual operational responsibilities.
Resource Assessment & Allocation
Comprehensive mapping of clinical staffing, facility space, and budgetary baselines to flag infrastructure gaps and establish strategic reallocations.
Workflow Integration
Integrating RBI protocols into existing electronic medical records and daily clinical flows, minimizing disruption while maximizing care team coordination.
Staff Training & Education
Delivering comprehensive clinical curriculum across cultural humility standards, structural doula integration mechanics, and the strategic utility of community ambassadors.
Community Engagement
Operational assistance constructing localized trust bridges, increasing institutional awareness, and formalizing foundational partnerships with community organizations.
Following your program's launch, we shift into long-term preservation mode. Through rigorous quarterly oversight evaluations, we partner with you to sustain equity benchmarks, refine workflows, and protect your model of care.
Data-Driven Program Evaluation
Collaborative metric collection mapping program efficacy. We explicitly measure patient satisfaction indicators, clinical birth outcomes, and direct community engagement volumes to guide course corrections.
Adaptability & Responsiveness
Structured strategic reviews to discuss community evolution, allowing us to pivot workflows, introduce new institutional tools, and update educational materials dynamically.
Continuous Quality Improvement (CQI)
Facilitating systematic innovation panels sharing national best practices, evaluating hospital compliance benchmarks, and executing structural quality assurance audits.
Sustainability & Capacity Planning
Designing long-term resilience strategies including capital funding assessments, internal medical capacity development, and cultivating deep community ownership models.